William Hill Casino has unveiled a new Iron Man 2 slot game based on the popular Marvel comic book character.

The five-reel offering – a sequel to the original Iron Man slot – includes fixed paylines, meaning the whole 25 stay in play at all times. Players are rewarded with free games when three or more scatter Iron Man 2 logo symbols show up anywhere on the reels. An Iron Man Reactor can be found in the middle position of the third reel during all free games and plays as an extra wild.

Reacting to the new release, a William Hill statement read: “Endless entertainment now awaits WilliamHill.com players as the hugely popular Iron Man 2 slot is bought to screen.”

The Iron Man character first appeared in comics in 1963 and was introduced to a mainstream audience with the release of the films Iron Man and Iron Man 2 in 2008 and 2010 respectively.

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William Hill Online has long been regarded as one of the gaming industry's most sophisticated brands. Noted for the quality of its online services, the site continues to attract players of every level of experience from locations all over the world. Now the company has won official recognition after receiving the prestigious '2011 Online Company of the Year Award'. Held at London's Grosvenor House Hotel in Park Lane last Tuesday evening, the high profile Betview Awards saw representatives from leading gaming organisations compete for the attention of the professional judging panel. The ceremony, which has come to be dubbed the 'Oscars' of the betting industry, witnessed a record number of entries with the finalists and winners subjected to a rigorous judging and selection process.

William Hill Online consists of casino, poker sports betting and bingo services. The company was singled out as a worthy recipient of the 'Online Company of the Year' for its overall contribution to the industry as well as its innovative programming, outstanding creativity and ingenuity within UK and ROI betting.

Commenting on the honour, William Hill's CEO, Henry Birch called the award a "fantastic achievement" for the firm. He said that the title was a testament to the hard work of "every single employee in the company - irrespective of function or location" and called the occasion a "proud night for everyone at William Hill Online". Meanwhile Betview Magazine editor, Justin O'Regan, said that all the winners represented the "very best that the British and Irish betting industry has to offer" and praised the "outstanding leisure experience" available to customers from "all walks of life."

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